30/30 JACKET VIDEO
Published: 2012-12-21 09:00:00 Tags: Menswear
The 30/30 jacket is a cross section of the state of the art of Stone lsland. A testament to three decades of exploration and development. Two pieces in one, the jacket shell and jacket liner, both reversible, which assume different features in 30 ways of use. They can be worn, together or alone, in a total of 10 different ways and in 3 different states: Normal, Ice and Reflective. The hooded jacket shell is in RUBBERISED SATIN PRISMATIC COVER. Jacket in Raso Gommato: cotton satin, military fabric, with a polyurerhane coating, waterproof and windproof. It is a glossy, transparent and finely grooved film that provides a three-dimensional prismatic effect that refracts light, amplifying the effects of the bi-colour double dyeing. The addition of a special agent to the dyeing recipe makes the garment antidrop. Inside, the jacket liner in THERMO REFLECTIVE, a thermo-sensitive and reflective fabric. A nylon substrate, bonded both with glass microspheres that enable the fabric's refractivity as well as the microencapsulated pigments that change the passage of light are incorporated, and therefore the colour of the material changes as a function of temperature. Internal WOOL KNIT with nylon sleeves.
We had a French customer in the store the other day. He was in search for a coat and asked about what brands we had to offer him in this particular category. A member of the Nitty Gritty Crew started to show him some A.P.C coats, familiar to monsieur of course. Then further on to Aspesi, Barena and Harris Wharf – all Italians, hm, well yeah, some of them “heard of” even by Mr Paris.
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Exclusive but not to exclude…
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Rob from Manchester was in Stockholm to visit friends. We discussed the role of independent shops and the importance of buying quality over quantity. He used to love the range of shops in Manchester and what they offered but felt that it has declined in recent years with only a few still up to standard.
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He has always gone his own way. He has always stayed true to his visions and he has created one of the most modern companies known in the clothing industry. What others are beginning to do now, in terms of ecological, recycled and environmentally friendly fabrics, transparent communication and honest clothing, he engaged into about 20 years ago. He is the visionary rock climber, falconer, surfer, fishermen and environmental activist that has created one of the largest outerwear companies in the world. His name is Yvon Chouinard and his company is named Patagonia.
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Pontus Alv and his team hits the streets of Manhattan to promote their Converse collaboration.
The Bench - Magdalena Tafvelin
Isn´t this what styling is all about!?