Brand

Acronym

ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. Projects such as the Analog MD Clone jacket (one of TIME magazine's 'Coolest Inventions of 2002') and collaborations with

companies including KHS Tactical Equipment Germany (equipment manufacturers for the German Special Forces), and W.L. Gore and Associates (the inventors of Gore-Tex) demonstrate Acronym's capability in both advanced styling and functionality. Early 2002 saw the launch of the limited edition 'Acronym Kit-1' and with it, the launch of the Acronym house label.