New York based menswear designer Mr Adam Kimmel. Kimmel dropped out of his architecture studies in 2002 and started his own fashion brand that same year. He designs fashionable but masculine, American classics with some roughness but always in materials as soft as possible. Comfy cashmere sweaters, slouchy jackets and unconstructed blazers are always in the collection, though presented in different shades for every season. Kimmel's philosophy is to continue to look at the brand as a venture for himself and his friends. "I try to discover pockets of American culture that resonate with my contemporaries and keep it as personal as I can. If the '90s were about minimalism, the future is about the personal touch," he says.