During the last weekend of July every summer since 1999 the annual Fuji Rock Festival is held in the Naeba Ski Resort in Niigata Prefecture, Japan. The first event was held already in 1997, at the base of Mount Fuji, and when the festival moved to Naeba two years later the name stayed although the location changed.

Held up in the Japanese mountains it must be one of the most beautiful festivals in the world. We'd love to go. Imagine 100.000 of the most stylish people in the world dancing and camping in the most technical and stylish outdoor fashion to some of most appreciated festival acts there is to be booked.

Read the newsletter

Just back from men's fashion week in Paris and just in time for the spring 2012 delivery from the worlds best understated fashion brand. Or as founder Jean Touitou humbly puts it in an interview for the magazine Interview: “I mean, there are quite a few good designers out there, I believe, in men’s, but if you tell me I have competition, I’ll ask you who. Sorry, I know it sounds pretentious, but on an affordable, trendy, not-high-fashion, not-streetwear basis, I don’t see much out there that’s similar. Maybe I just don’t know and there is, but I don’t see the competition.”



We pretty much agree on that and that's why we still go to their showroom on Rue Madame four times every year with a big sack of money to pic our selection from the latest affordable, trendy, not-high-fashion, not streetwear basic collection from A.P.C.

Read the newsletter

This weeks newsletter is all about the U.S. and Italy.

Italian produced, New York based Common Projects. The S/S 12 seasons first drop from Stone Island and snapshots from the trade show Pitti Uomo in Florence. Read the newsletter