Men generally know that if you want to catch the interest of a certain woman the best thing you can do is to leave her alone. Give her some space. So that's what we did. The special store dedicated to all you true grit girls out there has now been open for about a month. What we did in the past, before we got our great women's buyer and blog girl Cecilia to join our team, was that we thought we could attract the female sex by offering her manly looking clothes from a few of the same brands as we, with great success nonetheless, offer our male customers. We never really succeeded in this endeavour! So we went for more femininity in the girls section of the old, combined Nitty Gritty Store. That worked better. In fact, it worked so well that we felt we wanted even more attention from even more women, so we got them their own retail space, separated from the menswear section, just a little bit further down the street. Their very own little dream world… Read the newsletter

The European Union recently declared that the island "Öland" ("Ö" stands for island in Swedish and yeah, we also think it's silly to name an island "Island" but hey, there we have it…) no longer has the right to use the title of island. Why? we ask ourselves. Because it's linked to the Swedish mainland by a bridge built in 1972. In the end, the main consequence of this EU decision results in a loss of millions of EU subsidies for Öland.



One cannot help but wonder how the bridge has affected the inhabitants of Öland. Have they become more comfortable, more easy-going throughout the years and stopped caring about their cultural responsibility, their history and their craftsmanship? Read the newsletter

20 Years, 6 Items, 20 Pcs.

This autumn marks the 20th anniversary of the grand opening of the first Nitty Gritty store in Stockholm. We celebrate this tremendous occasion with six collaborative items specially made for our Nitty Gritty 20th Anniversary Collection. Each item is produced with brands that have had a great impact on our 20 year history and are sold in limited quantities of 20 pieces per item. Each collaboration resulted in a unique product reflecting Nitty Gritty's ethos where the end result is thought to present a modern look based on fragments of special styles or collections that have been represented at Nitty Gritty along the years. All the way from the mods-inspired years in the early 90s straight trough the street and acid-jazz era to the modern, updated and well dressed casual look we are based in today. Trend sensitive? We would rather say that we have always been successful in interpreting contemporary signs... Read the newsletter