Just back from men's fashion week in Paris and just in time for the spring 2012 delivery from the worlds best understated fashion brand. Or as founder Jean Touitou humbly puts it in an interview for the magazine Interview: “I mean, there are quite a few good designers out there, I believe, in men’s, but if you tell me I have competition, I’ll ask you who. Sorry, I know it sounds pretentious, but on an affordable, trendy, not-high-fashion, not-streetwear basis, I don’t see much out there that’s similar. Maybe I just don’t know and there is, but I don’t see the competition.”



We pretty much agree on that and that's why we still go to their showroom on Rue Madame four times every year with a big sack of money to pic our selection from the latest affordable, trendy, not-high-fashion, not streetwear basic collection from A.P.C.

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This weeks newsletter is all about the U.S. and Italy.

Italian produced, New York based Common Projects. The S/S 12 seasons first drop from Stone Island and snapshots from the trade show Pitti Uomo in Florence. Read the newsletter

Tomorrow Friday January 6 we raise the stakes on our Winter Sale and offer 50% reductions on sale items from brands like Nigel Cabourn, Adam Kimmel, Moncler V, Stone Island, Nanamica, A.P.C., Helmut Lang, Anne Valerie Hash and many more.

9.00 CET online at nittygrittystore.com

12.00 CET at Nitty Gritty, Krukmakargatan 26 (Store open 12.00 to 16.00 on Friday) Read the newsletter