Just back from men's fashion week in Paris and just in time for the spring 2012 delivery from the worlds best understated fashion brand. Or as founder Jean Touitou humbly puts it in an interview for the magazine Interview: “I mean, there are quite a few good designers out there, I believe, in men’s, but if you tell me I have competition, I’ll ask you who. Sorry, I know it sounds pretentious, but on an affordable, trendy, not-high-fashion, not-streetwear basis, I don’t see much out there that’s similar. Maybe I just don’t know and there is, but I don’t see the competition.”



We pretty much agree on that and that's why we still go to their showroom on Rue Madame four times every year with a big sack of money to pic our selection from the latest affordable, trendy, not-high-fashion, not streetwear basic collection from A.P.C.

Read the newsletter