Brand: The White Briefs

The White Briefs was founded in 2009 by Peter and Henriette Simonsson with a vision to create an interesting and high-quality product for everyday life. For The White Briefs humanity, quality and 360 degrees of new thinking solutions are the key ingredients or simply put by its originators: “A pair of briefs, ultimate in design and experience was the original idea”. A complete collection of basic clothing and underwear was shown in Paris in the autumn of 2009. This was the beginning of The White Briefs international success. After more than two years in the market, The White Briefs has established itself among the leading stores in the world, and has already accomplished several inspiring collaborations. The White Briefs represent content and style. They are exclusively made of GOTS certified organic Pima cotton.