Helmut Lang

Helmut Lang was the first ever to stream a collection online (already in 1998, instead of having a catwalk show that year). This is quite significant for the Helmut Lang label, which often is referred to as both minimalistic and pioneering - but in the most wearable way. We would describe it as casual sharpness. The brand was created in 1977 by Austrian-born Lang himself and he started to show full ready-to-wear collections in the mid-eighties. Lang now works as an artist based in New York. He left the company and fashion business in 2005, but his legacy lives on in the Helmut Lang fashion brand.

We use cookies to improve your shopping experience. Find out more ›

I accept